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Facilities Manager | march/april 2014 | 11 • Eligibility to participate in APPA and regional committees, and receive lead- ership opportunities. …AND THE SERVICES In addition to these valuable Associate Membership benefits, with your member- ship dues payment your institution will continue to enjoy other important orga- nizational services, to include the APPA Facilities Performance Indicators (FPI) program; the Facilities Management Evalu- ation Program (FMEP); published findings of APPA's Thought Leaders Series (TLS); plus hosting opportunities for APPA Drive- In Workshops; and so much more. Again, what this means is that EVERY individual at your organization can now take advantage of APPA and their respec- tive region's membership benefits. The institution's primary representative can en- roll additional associates and update their institution's record via a special link posted on the myAPPA page under myMember- ship (requiring an existing log-in user ID and password to gain access). Individuals will also be able to enroll themselves as associate members via a special link posted on the APPA website home page (http:// www.appa.org/login/newaccount_membership. cfm). The APPA login icon, found in the upper right hand corner of every APPA website page, provides a pull-down window and a button marked "Create an Account." Click on "Create an Account" and a page will appear that gives you two choices: 1) Sign up for Associate Member- ship if you are an employee of a member institution, OR 2) create a guest account. Separately, there is also a short news item on the home page, with an explanation of the new "unlimited associate membership benefit" for APPA member institutions. It, too, has the link to the Associate Member- ship account application. Competition is fierce for your time and money. APPA and the regions recognize this fact and have renewed their focus on demonstrated value and a clear return on investment of your membership dollars. This change is but one way APPA is ad- dressing the challenge of differentiation and increasing value for each and every institution. Correspondingly, we will be able to continue to help members work less stressfully and more effectively, and their organizations work more profitably and productively. Lander Medlin is APPA's executive vice president; she can be reached at lander@ appa.org. Call 877.BARTLETT (877.227.8538) or visit BARTLETT.COM We're Bartlett Tree Experts, a 100+ year old tree and shrub care company with global reach and local roots. We provide expert, attentive service, a safety-fi rst record, and a wide spectrum of services, including: • Tree & Shrub Pruning • Insect & Disease Management • Cabling & Bracing • Inventory & Management Plans • Fertilization & Soil Care FOR THE LIFE OF YOUR TREES.